E-Mail Marketing 
As well as being so damn effective, email marketing can also be a very profitable service to add to your portfolio. This guide outlines the benefits of email marketing, how to pitch your services to your clients, and most importantly, get the best results possible for them.
Why email marketing?
- 4 reasons why web designers should offer email marketing as a service to their clients
- The different types of email marketing you can offer
- The benefits of outsourcing your email delivery
Selling email design services to your clients
- How to re-brand Campaign Monitor as your own product - with case studies
- Screenshots and other material you can use on your web site
- Ideas you can use when pitching to your clients
- How to charge for email marketing
Getting started
- What you need to know about "permission"
- The "getting started checklist" to go through for each client
- Free HTML email templates to get you started
- Plain text templates and formatting tips
- Use our design gallery for inspiration and ideas
Creating awesome email designs
- The basics to remember when designing emails
- Should I code with tables or CSS?
- Can I use flash or video in my emails?
- Can I use forms in my emails?
- How wide should my email design be?
- How important is ALT text in email design?
- Image blocking in email and what you can do about it
- How TextMate can help speed up template development
Managing your client's subscribers
- Revisiting the concept of permission
- Explaining permission to your clients
- Staying CAN-SPAM compliant
- How to capture subscribers from an existing form on your client's site
- How to create a subscription confirmation email for older lists
- Getting opt-in permission offline
- The Campaign Monitor API and what you can do with it
Getting the best results for your clients
- How to segment subscribers for targeted campaigns
- See how your open rate measures up, plus suggestions on improving it
- How to test your emails to get the best results